What is review sentiment analysis?
Review sentiment analysis is the classification of each customer review as positive, neutral, or negative, usually with a confidence score, so that opinion across hundreds of reviews can be counted and tracked over time instead of read anecdotally. Grouping the negatives by topic turns them into a ranked list of operational problems.
How does Sentinova score sentiment?
Every imported review is classified positive, neutral, or negative with a confidence value attached, so a borderline 3-star review is not treated with the same certainty as an unambiguous 1-star complaint. Scores accumulate into a monthly report that shows the trend and the themes behind it.
What is in the monthly report?
The monthly report summarises how sentiment moved over the month, which topics customers raised most often on the positive and the negative side, and the operational changes those reviews point to. Reports can be translated, including into Turkish, Spanish, French, and German.
Why star ratings alone are not enough
- A 4-star average hides the fact that eleven of your last forty reviews mention the same thing.
- Star ratings move slowly. Sentiment on a specific topic moves the week you change a process.
- Two businesses at 4.3 stars can have completely different problems, and only the review text says which.
Can sentiment analysis tell me which staff get mentioned?
Reviews that name a staff member are surfaced in the monthly report alongside whether the mention was positive or negative. This is one of the most common reasons owners read the report: praise that never reaches the person who earned it, and problems that only customers can see.
See a month of your own reviews scored
Frequently asked questions
Is sentiment analysis included on the Starter plan?
Yes. Sentiment analysis and the monthly report are included on all three plans, including Starter at $29.00 per month.
How far back does the analysis go?
Sentinova imports your review history on connection, not just new reviews, so the first report has existing reviews to work from rather than starting from zero.
Related pages
Last reviewed 2026-10-04 by Sentinova. Pricing and platform coverage on this page reflect the live product; email sales@sentinova.co to confirm anything before you cite it.